We strive to be the marriage between fashion and fine jewelry and be an affordable, high quality alternative to fine jewelry. We beat fashion jewelry standards in terms of our thicker plating and by using the highest quality materials within the fashion jewelry price range.

We finish our plated jewelry with a protective coating which allows it to better withstand daily evils like sweat, which typically makes jewelry susceptible to tarnishing. Our materials composition make for an amazing, wearable, high quality, seamless jewelry piece with longevity.

18k Gold Plate

18 karat gold, in our opinion, is by far the prettiest shade of gold. Not too yellow, not too subdued. Plated over brass, you get the luxury shine with the fashion jewelry price tag.

18k Rose Gold Plate

18 karat rose gold is 4% silver + 75% gold + 21% copper to give a gorgeous rose color. This pink metal is plated over a brass base to get the same look of fine jewelry at a fraction of the cost.

Rhodium Plate

We plate our silver colored necklaces and earrings in rhodium due to it's vibrant color and durability. Rhodium is one of two of the only metals more precious than gold due to its rarity; we counteract the price by plating the rhodium over brass.

Sterling Silver Plate

Our silver rings are all plated in sterling silver. We think the bright white silver of sterling gives our rings a special POP! Our rings are plated over brass for a beautiful yet affordable piece.

14k Solid Gold

Our PURE Collection is made of solid 14k gold and 14k rose gold. We chose 14k because of it's strength, brilliant color, and kind sensitivity to all skin types.

Because solid gold doesn't tarnish, you can wear these all day - so feel free to sweat, sleep, and shower in them.

Jewelry Care

Jewelry should be kept away from harsh lotions, cleaning agents, beauty products and water, and stored in a cool, dry place to discourage tarnishing (pro-tip: this is how you should care for all your fashion jewelry). Gently clean your jewelry with a soft cotton or microfiber cloth when necessary.

We recommend taking your body's natural chemistry in regards to pH level (your acidity/alkalinity) and the jewelry's metal composition into consideration when buying jewelry. High acidity levels can lead to metals greening, fading, or tarnishing quickly. 👎 Therefore, solid gold (versus gold plated) is generally a better material for those with higher acidity levels. 👍